Info
Amsterdam, the Netherlands | Published on: April 6, 2010
Social media pitch
Amsterdam startup launches Premium paid accounts to help manage your address book. Iceland gets it for free. http://pr.co/p/00009r
Summary
Amsterdam based startup Soocial, today announced it is launching its premium address book synchronization service. Soocial is offering the premium services to people from Iceland for free. The premium service allows for syncing all address books across 500 phones, computers and online services. Soocial is the only service that offers full-two way syncing between your phone, computer and online services like Gmail. The free service serves as a risk free introduction to the service.
Details

Free and Premium

The service allows users to connect their phone, computer and online services address books. It also has easy ways to remove duplicates and create backups. The service aims to prevent users losing their address book - for example when their phone breaks or is stolen. Another benefit is that if a friend updates his contact details these are immediately and automatically updated in your own address book.

 

The free service limits the amount of contacts to 250 and users can add up to 3 connections to test the service. The premium accounts remove these limitations and users can add up to 50 different address books. Users are encouraged to try to use Soocial first and if they like it upgrade to the premium service. The Premium accounts will cost €3 per month or €29 per year. Alternatively Soocial is offering a limited life-time account for a one-time payment of €39 (for current beta-users only).

 

Iceland get free premium accounts

Another interesting aspect of the launch is that Soocial is offering the premium services to people from Iceland for free. Soocial's CEO Stefan Fountain explains: "We like Iceland. We like Icelanders. We understand their troubles and would like to help them. We can help them never lose important contacts, they can make those important calls and improve their economy. So we've decided to give them a break and offer our premium service for free."

 

Supported devices and connections

Soocial works with a large number of phones (most Nokia's, SonyEricsson, iPhone, BlackBerry and Windows Mobile), with computers (Mac OS X and Outlook) and online services (Gmail, Windows Live Hotmail and Yahoo! Mail). Other services often offer sync solutions but don't do full two-way syncing and offer on the fly de-duplication like Soocial offers.


Quotes
We like Iceland. We like Icelanders. We understand their troubles and would like to help them. We can help them never lose important contacts, they can make those important calls and improve their economy. So we've decided to give them a break and offer our premium service for free.

— Stefan Fountain, CEO
Soocial's service has been free till now. We believe its a great product, we also believe it's fair to charge for it. Show me where you will get better value for the price of a cup of coffee!

— Stefan Fountain, CEO
Soocial was the first company to connect the three major platforms: phones, computers and online services. Right now we are still the only service that offers full two-way sync with Gmail, Hotmail and Yahoo! mail.

— Stefan Fountain, CEO
Soocial's potential customer is everyone who has more than a single address book. This is a group that is only going to grow. Every company that needs to manage address books for its employees over multiple services and devices is a potential customer.

— Werner Vogels, CTO Amazon.com